Creative Marketing Manager

Location: Little Rock, AR
Date Posted: 11-21-2017
Creative Marketing Manager
Busy West Little Rock Specialty practice is seeking an experienced Marketing Manager. This is the perfect opportunity for someone possessing a combination of marketing expertise, creative ability and strategic business development skills. The ideal candidate for this key position is both artistic and analytical. Your experience, know-how and positive attitude will make you a critical part of our energetic team for this full time, in-office position.
Responsibilities:
  • Build and manage a detailed marketing calendar for promotions, events and specials
  • Manage and maintain website, including practice promotions, blog posts, add/change navigational elements, testimonials and ensuring up-to-date content using Wordpress
  • Plan, execute and manage promotional activities such as special events, open houses, video shoots, etc. including appropriate marketing, coordination with vendors and staff, tracking and reporting
  • Create compelling visual and written promotions such as monthly newsletter, promotional email campaigns, blogs, brochures, in-house marketing materials, posters, etc. that support the practice’s marketing initiatives
  • Distribute, manage responses and track email campaigns using Constant Contact
  • Manage the practice’s social media platforms (Facebook, Instagram, YouTube, Twitter) including creation, scheduling and posting content that fosters our brand and engages followers
  • Monitor online reputation, respond to online reviews, when needed, and assist with obtaining positive reviews and testimonials
  • Track, analyze and report on strategic marketing plans, including internal and external advertising campaigns, promotions, events etc
Requirements:
  • BA/BS or equivalent work experience
  • 3 to 5 years of business marketing experience preferably in healthcare field
  • Excellent communicator, both verbally and written. Ability to write friendly, compelling copy
  • Highly organized, analytical and detail-oriented, ability to manage multiple projects simultaneously
  • Must present a professional appearance, in keeping with brand
  • Proficiency in Photoshop, InDesign and Illustrator
  • Strong Constant Contact experience
  • Proficiency in Wordpress content management system
  • Knowledge of SEO and website optimization
  • Social media experience, including use of ads and tracking
  • Knowledge of digital video production and editing a plus
What we offer:
  • Competitive salary, based on experience
  • Health, dental, life insurance
  • 401K plan
  • Paid time off
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